Social Media.

I’ve created and planned content for major brands, studied how social strategy actually works, and learned to know the audience I’m creating for. Whoever that audience is, I know how to adjust the content to fit them, through writing, graphic design, and visual strategy.

I built my own personal brand as Stanford’s first undergrad to turn professional, landing my own sponsorship opportunities and securing millions of views.

The post is the easy part. The strategy is knowing what to post, for whom, and why they’ll come back.

I bring my art practice background into the work, whether that’s ideation, creative copywriting, editing, shooting, or design.